Global women’s sports revenue to top $3 billion in 2026, according to new report
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Global women's sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025. This growth is driven by investment in the women's sports ecosystem, with soccer and basketball expected to be the top revenue-generating women's sports.
Women's sports revenues are expected to reach $3 billion in 2026. This is a 340% increase over the last four years. The growth is driven by investment in the women's sports ecosystem. Soccer and basketball are expected to be the top revenue-generating women's sports, each accounting for 35% of overall revenues. New competitions and leagues are driving growth. Most revenue is generated by North America, followed by Europe.
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