How Activision Blizzard Makes Money
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Activision Blizzard is a global entertainment company that develops and publishes interactive video content and services, known for franchises such as World of Warcraft and Call of Duty. The company was acquired by Microsoft for $75.4 billion in October 2023 and operates as a subsidiary, with its financial results reported as part of Microsoft's consolidated financial statements.
Activision Blizzard develops and publishes interactive entertainment for use on video game consoles, PCs, and mobile devices. The company's franchises include Activision, Blizzard, and King. Activision Blizzard announced it was suspending new game and in-game sales within Russia due to Russia's invasion of Ukraine. Microsoft acquired Activision Blizzard for $75.4 billion in October 2023. The company generated revenue from three main distribution channels: digital online channels, retail channels, and other sources. Activision Blizzard conducted its business through three segments: Activision, Blizzard, and King.
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