Italy Discovers 'Silver Housing' as Traditional Elder Care Buckles
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Italy is seeing a rise in 'silver housing' developments, which offer independence and community life for seniors, as traditional family care weakens. These residences are gaining popularity, especially among relatively well-off pensioners, with investors seeing a growth opportunity in the market.
Italy's elderly population is growing, with over 24% of Italians aged 65 or older. To address this, 'silver housing' developments are emerging, offering a mix of independence and community life. These residences are common in the US and northern Europe, but are new to Italy. They cater to able-bodied seniors who want to live independently but with access to services. The market potential is high, driven by Italy's ageing population and high life expectancy. Monthly prices range from 1,500 to 4,000 euros, making it accessible to some, but not all, pensioners.
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