Modest growth expected for Hawaii tourism in 2026
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Hawaii's tourism industry is expected to experience modest growth in 2026, with steady gains from US mainland travelers offset by weakening international demand. The state's visitor industry is facing challenges such as high airfares, geopolitical conflict, and reduced long-haul airlift, which may impact visitor confidence.
Hawaii's tourism industry is heading into 2026 with modest growth expected. Visitor arrivals are forecast to grow slightly year over year, with significant variation by market. The US mainland remains Hawaii's strongest source market, with arrivals expected to rise 0.9% to 5.05 million. International capacity is declining, with Australia showing the steepest drop at 25.9%. Neighbor island airports are expected to outperform Honolulu, with Kahului Airport projected to be the state's fastest-growing airport. A tourism recovery campaign is underway to restore traveler confidence and encourage visitors to keep or rebook trips.
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