Sport-Women's elite sports revenues to reach $3 billion in 2026, Deloitte says
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Global revenues in women's elite sports are expected to reach $3 billion in 2026, marking a 25% increase from last year. The growth will be driven by football and basketball, with North America and Europe being the largest revenue-generating markets.
Women's elite sports revenues will reach $3 billion in 2026. This marks a 25% increase from last year. Football and basketball will remain the biggest earners, each bringing in about 35% of the total revenue. North America and Europe are expected to be the largest markets, generating $1.64 billion and $434 million respectively. The growth is expected to continue, with revenues increasing by 340% between 2022 and 2026. Broadcast and matchday revenues will contribute significantly to the total.
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