Virgin Atlantic launches daily Seoul–London route, betting on Korean demand surge
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Virgin Atlantic has launched a daily nonstop service between Incheon International Airport and Heathrow Airport, marking its first route to South Korea. The airline is betting on a surge in Korean demand, with early performance exceeding expectations and cargo demand being robust.
Virgin Atlantic launched its first route to South Korea on March 29. The daily nonstop service connects Incheon International Airport to Heathrow Airport. Operated by a Boeing 787-9, the new passenger and cargo service positions Virgin Atlantic as the only UK-based airline offering a direct connection between Seoul and London. The airline is partnering with Korean Air to offer connectivity to destinations across Northeast Asia and Oceania. Despite operational challenges, the airline is confident in the route's success. South Korean aviation and tourism officials welcomed the new route as a catalyst for bilateral travel and economic exchange.
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