What $1 million will buy in today's college basketball NIL market
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In today's college basketball NIL market, $1 million can buy a top-450 player, with centers being more expensive than point guards. The cost of maintaining a top-tier roster is rising, with some programs spending over $20 million on player compensation.
The college basketball transfer portal is open, and players are demanding high prices. A top center can cost $1.3 million, while a point guard of similar talent costs $813,000. For $1 million, a program can get a borderline top 450 player, such as a center with a projected Bayesian Performance Rating of 3.9. Alternatively, they could get a point guard with a rating of 5.1, equivalent to a top 250 player. The NIL market is driving up costs, with some programs spending over $20 million on player compensation. This trend is expected to continue, making it challenging for lower-division schools to retain their talent.
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